Ahmed's story is the true example of passion leading fate. A professional handball player who realised his passion for bees by coincidence when he met a beekeeper during his military conscription. He pursued both careers simultaneously, leading the wholesome Heirloom honey business while also playing full time on the Zamalek handball team. Ahmed wanted to transfer this awareness and love to children, and so wrote the book Zain & ZeeZee to introduce the topic of bees in a simple, interesting way.

He lives in Cairo, Egypt with his wife & son, Seif.